PPC & Paid Media

Paid media that pays for itself

Anyone can spend your budget. We make it accountable. Full-funnel paid campaigns across Google, Meta, LinkedIn and programmatic — built on conversion tracking you can trust and optimized toward profit, not clicks.

All services → Why MarMar

Our approach

The platforms are designed to spend your money easily and explain it vaguely. We reverse that. Before a single euro of media goes live, we build the measurement layer: server-side tracking where it matters, clean conversion definitions, and attribution that separates real incremental revenue from platform-flattering numbers.

Then we run paid media like a trading desk: structured testing of audiences, creative and bidding, ruthless cutting of what underperforms, and scaling of what wins. You see exactly what every campaign returns — and why.

What you get

Account architecture and campaign builds across Google, Meta, LinkedIn, and programmatic
Conversion tracking and server-side tagging setup
Ad copy and creative direction with structured A/B testing
Audience research, segmentation and retargeting flows
Budget pacing, bid strategy and ROAS optimization
Transparent reporting: spend, CPA, ROAS and true incremental return

Process

How PPC works with MarMar.

Measure first

Tracking, conversion values and attribution are fixed before spend scales — no optimizing on bad data.

Structure

Campaigns are rebuilt around business goals: search intent, funnel stage and margin — not platform defaults.

Test

Creative, audiences and bids run through controlled experiments with clear success thresholds.

Scale

Winners get budget. Losers get cut. Weekly, without sentimentality.

FAQ

Questions we hear about ppc & paid media.

What's the minimum ad budget you work with?

We typically work with monthly media budgets from €2,500 upward. Below that, testing cycles become too slow to optimize properly — we'll tell you honestly if your budget is better spent elsewhere first.

Which platforms do you manage?

Google Ads (Search, Shopping, Performance Max, YouTube), Microsoft Ads, Meta (Facebook/Instagram), LinkedIn and programmatic display. We recommend the mix based on where your buyers actually are.

How fast can paid campaigns show results?

Traffic starts the day campaigns go live. Statistically meaningful optimization takes 4–6 weeks of data. Most accounts reach stable, scalable performance within a quarter.

Do we keep ownership of the ad accounts?

Always. Every account, pixel and audience we build belongs to you. No hostage-taking — we earn retention with results, not lock-in.

Often combined with

Service

The full engine

Growth is a system, not a service.

Twelve disciplines, engineered to work as one. See how strategy, creative and data compound when nothing gets lost between vendors.

Explore what we do →