Analytics & Reporting
Know what your marketing actually earns
Half of marketing budgets are wasted — and without proper measurement, nobody knows which half. We build analytics foundations you can trust: clean tracking, honest attribution and dashboards that answer business questions, not just count clicks.
Our approach
Most companies' data is quietly broken: double-counted conversions, consent-blocked tracking, GA4 configured on defaults, and channel reports that all claim the same revenue. Decisions made on that data are guesses with charts. We fix the foundation first — measurement plans, correct GA4 and tag architecture, server-side tracking where privacy rules and ad blockers demand it.
Then we make the data useful: dashboards built around the questions you actually ask — what's working, what's wasted, what should we do next — with attribution models that acknowledge reality instead of flattering whichever platform reported last.
What you get
- Measurement plan: KPIs, events and conversion definitions
- GA4 and Google Tag Manager audit and correct setup
- Server-side tracking and consent-mode implementation
- Cross-channel attribution and marketing-mix insight
- Custom dashboards (Looker Studio) connected to revenue
- Monthly insight reports: what happened, why, what to do
Process
How Analytics works with MarMar.
Audit
We test your current tracking against reality — most audits find 20–40% of conversion data is wrong.
Rebuild
A clean measurement architecture: events, tags, consent and server-side collection done right.
Visualize
Dashboards structured around decisions, not data dumps — one view per question that matters.
Advise
Ongoing analysis that turns numbers into next actions. Data's only valuable when it changes what you do.
FAQ
Questions we hear about analytics & reporting.
Our GA4 numbers don't match our ad platforms. Which is right?
Probably neither, and that's normal — each platform measures differently and claims generously. We build an attribution view that reconciles them so you can compare channels fairly and allocate budget with confidence.
What is server-side tracking and do we need it?
It moves data collection from the browser to a server you control, recovering data lost to ad blockers and browser privacy features — often 15–30% of conversions. If you spend meaningfully on paid media, it usually pays for itself quickly.
Is our tracking GDPR-compliant?
We implement consent mode and data minimization as standard, and work alongside your legal counsel on policy questions. Good measurement and privacy compliance are compatible — sloppy setups are what get companies in trouble.
Can you fix our existing setup or do we start over?
Usually we repair rather than rebuild: an audit identifies what's salvageable, and historical data is preserved wherever possible. Where a fresh setup is faster and cleaner, we'll say so.
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